Shot some 2K primer/surfacer:
Shot some inexpensive acrylic urethane in 510 medium blue with lots of hardener. To get the bowtie out of the horn button I drilled a very small hole in the back and pushed it out.
Here is the finished product back in the truck, these pictures don't really capture the color and gloss but it turned out better than I thought it would:
The only drawbacks that I can see are that this is time consuming and the grain on the wheel is a bit diminished. But it has a little "character". And for about $50 you can't go wrong.