Welp... I blew through one hole with a new bit quite easily, moved onto the second hole and something happened and snapped the new bit right in half!
27.00 HSS bit in the trash...
I bought it from Fastenal Company, and it's their own house branded bit.
Gotta go back and get another one, and I will bring the busted one with me. Pretty sure the guy will tell me to pound sand. But, you never know.
Strange, I wasn't even running a high RPM on the drill yet. Caught a slight edge as it was starting to cut, then snap!