Looks like a lot of good marketing to me.
I don't know about you, but I wouldn't dare put my hunting rifle in a bed box like that. Especially in a truck all marked up for the world to know there may be a rifle in a box on the outside of the truck, a box that looks like you could bust open with a screw driver.
Other than that, it's a sharp looking truck. Personally if I could afford or have a need for a full size and couldn't buy a GM, I'd buy a Ford F series truck before a Dodge.
I have two friends that had the big Dodge trucks, and they would just fall all apart around the drive train. The truck would run, but driving it you'd actually watch parts fall off. I borrowed one, and as I am driving - knobs were falling off the dash
I rang up my bud on the cell, and asked him what the deal was with all this?!?
He just said to collect them up and throw em in the glove box as if it was a common thing, as I opened the glove box it was full of broken knobs and interior parts that had fallen off in the past.
Those Dodges are a love em or hate em thing if you ask me.