Well you could get some kinda advertizment fee for putting the board logo on your truck.
I mean WHEN *yes i'm that confident* you win, it'll be all over the web page and be big news. You gotta think like a NASCar driver now. I think they get $400K for the little stikers on their fenders and $1mil+ for the hood.
Its a marketing move. The board will gain members, and you have a cool truck, its win win.
