This part of East Texas is populated with cattle ranchers and farmers. These guys have lots of equipment and demand dependable parts for their automobiles, trucks, and farm equipment. The little town where I live is home to Reliable Auto Supply, a locally owned "mom & pop" parts store. Their battery line is Continental. I bought my first Continental from Reliable in 2016 for my DD. I sold that vehicle a year later and bought my current C/10. It was basically a "pile of parts" that came with a title. I bought a Continental for it in 2017. In 2018, I bought another one for my wife's car.. That battery is still going strong. After 6 years, the battery in the C/10 gave up the ghost this past November. It got replaced with (you guessed it) another Continental.. I can't testify to the life of the first Continental I bought, but they seem to be a good choice.. You'd think I'd have a better memory after buying 4 of them but I'm sorry, I don't remember what I paid..
Here's a link to Continental Batteries..
https://www.continentalbattery.com/