In Texas a lot of dealers used stamped bumpers to advertise their dealerships. Why stamped bumpers? Because in Texas we don’t need no stinking badges!
Seriously, I think it was a good idea because those bumpers are a lot more likely to stick around than a badge or a sticker. This bumper outlasted the dealership: Geo (George) Pharis Chevrolet in Hearne, TX. Incidentally, Mr Pharis went on the establish a Chevy dealership in Sugar Land, TX and eventually sold his business to Bill Heard.